These are the 10 Factors to Look for in a Pinterest Group Board

In a nutshell, this is what you may look for:

  1. It’s in your niche.
  2. It has a high engagement and its active 
  3. It doesn’t have too many contributors
  4. It’s not crazy active
  5. Group Rules 
  6. Number of engaged followers
  7. It gets repins
  8. Influencers in your niche are in the group boards they’ve joined
  9. clear instructions on how to join
  10. keyword-optimized title and board description

1. It’s in your niche

It’s important to note that the board you follow must at least resemble your interests or what you want your followers to know about you. Oh joy states that Group boards which allow any kind of pins perform poorly. The reality is that no one wants a Wallmart for a Pinterest board but a boutique niche-focused board that represents your interests.

2. It has a high engagement and its active 

Be wary of those groups where nothing occurs. Your group must be active and it must be able to get more followers and there must be some sort of heartbeat on it otherwise you are wasting your time.

3. The contributors are limited

Social Media managers that we work with evidently state that boards with more than 80  contributors are hard to moderate and therefore more likely to be of low quality. So you must aim for a more respectable contributor count. 

4. It’s not too active or uncontrollable 

This point is extremely important because it’s one of the foundational principles of building a good social media presence. What do I mean by this? Basically you wouldn’t want to post content on your social media that is so much to the extent that your followers’ can’t keep up and cant engage therefore leading you to have little followers. Pinterest boards work in the same way if the stream moves way too fast for members to see and repin your content that is a bad board and there are very little positive outcomes you may receive. You are aiming for a stream that is just right, moderately fair in such a way that it gives your pin time to breathe. 

5. Group Rules

Rules are great, they show law and order in a way. They show that the board is indeed serious. Rules give you an insight into what the board want to achieve in a way, for example, they may state that you must share others’ content or you cant spam the group with irrelevant pins. 

 6. Number of engaged followers

It must have a decent amount of followers and importantly the followers must post often. You don’t want a board with followers that you can count that are active, you don’t want the usual followers taking the initiative. You want an array of followers. Remember at school when there was that same kid who answered all the questions when everyone napped, you must avoid a board like that.

7. It gets repins

You can only find this info if you’re already a contributor and also Pinterest analytics are okay but not the best. 

You can easily determine group board engagement in Heropost. Getting repins is a good sign of a board that is engaged.

8. Influencers or Bloggers in your niche are in the group boards they’ve joined

If this isn’t a sign of a good performing board, I honestly don’t know what is. Influencers and bloggers are key to this digital age. Without the presence of bloggers and influencers, social media will lack direction, therefore, having an influencer or blogger you follow or admire on any media platform on the same board as you is a positive sign.

9. Clear instructions on how to join

At Heropost our Influencer clients state that this point is a key factor when sussing out a board because it represents professionalism coupled with the seriousness of the board. Boards without the ease of membership instructions mean little engagement. Usually, if there is nothing in the description about how to join, then followers usually try to join another one and its this point that illustrates why joining instructions are key. 

10.keyword-optimized title and board description

If the board is keyword optimised this means that your board’s pins including yours will be favoured. Keyword optimised titles are a sign of a board that has been researched well.

We at Heropost hope you understood the 10 Factors to Look for in a Pinterest Group Board.

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Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. I hold a Degree in Communication and Journalism from USC. Family, friends, dogs and sunshine with a bit of surfing in between.