If a potential client dropped in on your Instagram, would they be clear about what you do?
This is why your Instagram profile/bio is extremely important in an already saturated market. In order to draw your ideal client, you must optimize your Instagram profile. You want an Instagram profile that clearly highlights what you offer, showcases your talents, and reinforces why your brand is special.
Below are 5 steps to take your gram profile from good to great.
THE INSTAGRAM BIO IS CRUCIAL
You only have up to 150 characters to stand out so you have to get creatively punchy. Your bio is the text that appears at the top of your feed and gives visitors a quick snapshot of what you are all about.
Describe your brand in a way that is visually striking. Using dot points, emojis and short sentences to keep readers engaged. Think about what keywords best describe the values and ethos of your business and you may also want to include a line describing the type of content you are going to share in your feed to entice people to follow you.
You can default to your website link. To be effective in marketing yourself you want to always have a call to action that is so strong and descriptive that visitors immediately click the link in your bio. You want to be constantly funneling potential clients towards your brand.
ADD YOUR CONTACT DETAILS
This enables your customers to get in touch with you after all if you are on there for business reasons you are looking to do business. On a business profile, you have the ability to add a phone number, email address and directions to your office right at the top of the feed so that users can contact you with the click of a button.
MAXIMIZE YOUR SEARCH-ABILITY
Instagram’s code scans your handle and name therefore the top part of your BIO is important for search-ability. Taking time to add geo-locations and hashtags to every post will also increase your search-ability. This handy trick also means you can reach a broader audience, by giving them more ways to find your content.
TELL A STORY
Instagram Stories continues to dominate the social media scene, so it’s essential to include this as part of your social media strategy. Improve your chances of reaching the top of the Instagram feed by regularly posting new content to Instagram Stories. Businesses use stories to promote their products, reminding people about the upcoming event, a glimpse of behind the scenes and activities.
LASTLY ALWAYS AS THE QUESTION YOURSELF THESE 4 VITAL QUESTIONS;
- Who is your ideal client?
- What is their problem?
- How can you help solve their problem?
- What result will they get by working with you?