In a nutshell, these are the 7 Ways to Optimize Your E-Commerce Site or Blog for Pinterest and ways to optimize your website for Pin clickthroughs:

  • Make sure your landing page makes sense for the Pin.
  • Add the Save button to your website.
  • Use Rich Pins
  • Make sure Pins from your site have good descriptions.
  • Add the Follow button
  • Create at least 5 boards with sections
  • Use the right keywords

1. Make sure your landing page makes sense for the Pin.

You need to understand that your landing page is extremely important. A Pinterest post-click landing page is a standalone page that visitors land on after clicking an ad from Pinterest. This type of page uses elements like images, testimonials, and persuasive copy to convince its visitors to convert on an offer. When someone clicks your Pin, they’re looking for more info about it. Make sure that the Pin’s image appears on the landing page, and the page’s content matches the Pin description.

2. Add the Save button to your website.

Using the Pinterest save button helps you to make it easier for your audience to pin whatever they want from your website, and encourages them to pin when they hover over an image. Oh Joy states that “The Save button increases saves up to 5 times because it’s easier, faster and more intuitive for people to save your content to Pinterest.”

3. Use Rich Pins

Rich Pins are Pins that include extra information right on the Pin. Pinterest states that “Rich pins work by pulling extra information from your blog or website directly to your pins, so it’s essential to enable them on your Pinterest Account. Rich pins will also automatically transfer any updated information from your blog straight back to Pinterest.” Rich Pins help you rise in the Pinterest world and you’re more likely to have more engagement.

4. Make sure Pins from your site have good descriptions.

If your blog or site is currently hosted through WordPress or if it’s on another platform that enables plugins, it’s best to incorporate plugins on your website so that it allows your Pinterest content to be easily visible to your readers. Pinterest states that it is possible to create a sidebar widget to showcase your recent Pins, this is important because it keeps your engagement rate high. 

5. Add the Follow button

You need to encourage your biggest fans to follow you on Pinterest without leaving your site. This is very important because it enables you to become more relevant on Pinterest, therefore, ensuring your pins are placed at the top in this algorithm. 

6. Create at least 5 boards with sections

You must create different boards that will hold your pins. Think of the boards as categories that you will use for organizing your pin. For example, if you have a web design blog and you’ll be pinning content related to web design, you may have boards like HTML, Photoshop, web design tutorials, and WordPress. These boards will drive up traffic if carefully optimised.

7. Use the right keywords

Lastly, when you are naming your boards, be sure to put relevant keywords in the board names. DO NOT come up with cute catchy names because, in terms of SEO, they may not be not keyword optimized. Think about the types of content that you will be pinning and the keywords that other people might use to search for that content.

These are the 7 Ways to Optimize Your E-Commerce Site or Blog for Pinterest. We hope that was useful for an introductory bitesize of a website to Pinterest optimisation.

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Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. I hold a Degree in Communication and Journalism from USC. Family, friends, dogs and sunshine with a bit of surfing in between.