Colour plays an important role in your business. It’s important in marketing and crucially in the psychology of potential customers. Colour not only affects your customer’s perception but also their emotion and behaviour. We have laid down some principles below to help you when Choosing The Best Colour Scheme For Your Business. Importantly WebFx Infographic is a great guide that you should look in to.

Check out WebFxs infographic.

What Can We Learn From Colour

  1. NeuroMarketing states, “if a good colour sells, the right colour sells better.” You need to think what your main colours will be going forward and what you will be known for.
  2. No particular colour works best for every campaign. You need to adjust if you’re marketing but keep in mind your main brands colour scheme, for example, Facebooks blue or Coca Colas Red.
  3. By choosing the right colour you actually protect your product from getting lost in a sea of competition.
  4. We at Heropost mixed a bit of black and blue.

Why Did We Use Blue? Simply put blue has a trustworthy message. It’s a handy go-to colour for any company that prides itself on its professionalism, reliability, and hardiness. The Logo Company states that Technology brands like Dell, IBM, Intel, and AT&T take advantage of Blues trustworthiness which we want to capture and be known for.

We used Black because Black is professional and credible. It’s simple yet effective in the ways we at Heropost use it.

We use more Blue for Instagram and Social Networks and Black for our website. We at Heropost like this combination because it allows us to market ourselves a little better as Blue is essentially a colour and Black is not so much.

Check Out This Image form Parallel Branding Choosing The Best Colour Scheme For Your Business

This image yet again illustrates how colour plays a role in brand recognition. It’s important to slot into one of these boxes so that you can establish that recognition.

The Take-Away

The above infographics are a guide. What you should do is research about what pushes your brand forward and what makes sense. Remember that what worked for your competitor, will not necessarily work for you.

If you want to market globally check at this image.

Choosing The Best Colour Scheme For Your Business

We hope we helped in Choosing The Best Colour Scheme For Your Business.

Thank You, Steve Johnson, @Artbystevej1 for the Page Header.

Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. USC Alumni. Family, friends, dogs and sunshine with a bit of surfing in between.