Your bio on Instagram explains who you are, what you sell, and why they should care. For someone who has found your brand by clicking on an Instagram hashtag, it could be the first point of contact. Key questions to ask yourself are; does your bio make clear why you should be followed by someone? Does it highlight the brand’s very best?
A great Instagram bio emphasizes the personality of your brand and forces users to take action.
Show Your Niche and Purpose
The light grey description in your bio should mention your niche and purpose. This can be either about a business, a personal blog or something else for which your page is intended. It is important to note, however, that this section is only visible on your mobile device via the Instagram app.
Use the Right Keywords
Keywords are a fantastic way for your profile to appear in searches online. Targeted SEO keywords will enable your profile to appear higher in search engine searches which will inevitably drive more potential followers your way.
Create and Use a Hashtag
Hashtags are the single best way to find what you’re looking for on Instagram. You can use popular hashtags to widen your reach or alternatively, create your own to encourage user-generated content. This is a great marketing strategy for small businesses.
Include Emojis and Special Characters
Emojis and special characters are a great way to highlight your brand personality as well as break up your Instagram bio visually. They are supposed to be a fun way to communicate your thoughts and get your point across. However, remember to use them sparingly and don’t overdo them if you intend to use emojis in your Instagram bio.
Use a Call to Action Button
In your Instagram bio, a call-to-action (CTA) helps to attract readers and boost traffic to your website. Its purpose is to encourage readers to take action on or off the platform.
In order to make visitors take initiative, the trick is to be imaginative. We recommend that you continue to explore new versions to see which one engages your clients to take your desired action the most.
Display Your Value Proposition
Displaying your clear value proposition within your Instagram bio is a very effective marketing technique. The key is to “sell the dream” in this statement to your target audience. It should be short, punchy, and match the content you post within your profile. The viewer will then see this statement, along with your photos and feel a sense of longing, and will be moved to either follow your brand for more inspiration or buy your product or service.
Now you’re ready to create a bio that shows the best of your brand and urges visitors to like, follow, and even buy, all in the space of a short bio.