IGTV is a platform for longer videos. With that being said the files are normally larger. What this means is that it’s often easier to edit from your computer. In this article, we will show you how to post to IGTV from the desktop. The process is simple and easy to follow.

  1. Orientation: Portrait (Vertical)
  2. Aspect Ratio: 9:16
  3. Dimensions (Recommended):1080 pixels wide x 1920 pixels tall
  4. File Size: Under 650 MB
  5. Duration:15 seconds long (minimum)….10 minutes long (maximum)
  6. Verified & Large Accounts: Videos up to 1-hour long (must use web browser to upload. Will not work on mobile devices)

How to post to IGTV from desktop

Step 1: Go to Instagram.com on your desktop

How to post to IGTV from desktop

Step 2: click on the IGTV tab underneath your Stories.

How to post to IGTV from desktop

Step 3: Click Upload.

 

How to post to IGTV from desktop

 

Step 4: Drag & Drop Video or Click + symbol

Step 5: Click ‘Edit’ to change the cover thumbnail image

Step 6: Add Title

Step 7: Add Description

Step 8: Post To Facebook (Optional)

Step 9: Post or Save to Draft

We hope the above process illustrates, how to post to IGTV from a desktop with ease.

At Heropost we normally use IGTV for product showcasing, tutorials and how-to-videos. What we have seen is that with IGTV, vertical videos do well coupled with the fact that the content necessarily does not expire. Video engagement has gone up meaning that IGTV is a crucial platform to spread your brand’s awareness.

We normally see that Instagram videos that are between 10 to 30 seconds max receive a lot of engagement however your content may be longer. This is where IGTV comes in. In a way, your followers are prepared to watch for 3 minutes because it is an IGTV and not just an Instagram video post.

 

Below is a Great Infographic by Squarelovin. Please Check This Out

 

 

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Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. USC Alumni. Family, friends, dogs and sunshine with a bit of surfing in between.