Pinterest and Shopify integrate to help businesses. Pinterest continues to draw more and more business to its platform because of its business-friendly nature. They understand that small business need help to get their products in front of their Pinners. To illustrate Pinterest’s business-friendly nature they have launched an updated Shopify app which will enable Shopify merchants to quickly and easily feed their product catalog into shoppable Pins.

Check Out our Article on:  Why Pinterest’s New Shop Tab Equals More Sales

How Does It Work

Pinterest states that “the app will allow a merchant to deploy a tag on their website, upload their product catalog and quickly publish in-stock Product Pins. Businesses will also see a shop tab appear on their profile as an additional way for their products to be discovered.”

Pinterest and Shopify Integrate To Help Businesses

Follow these steps to initiate this new feature.

Step 1. Install Pinterest App from the App store

Step 2. Add a Tag to your Shopify store

Step 3. Upload Product Catalog which includes Price, Availability and Product Description

Step 4. Publish In stock products to Pinterest

Benefits of this Feature

By using this Shopify feature you’ll also get a new ‘Shop’ tab on your Pinterest profile to further showcase your products. Social Media Today states that The integration will mean that your product Pins will include accurate, up-to-date information on pricing and availability. For example below, A Shop tab will show on merchants’ Pinterest profiles.

Pinterest and Shopify Integrate To Help Businesses

This feature will seamlessly integrate your e-commerce strategy and importantly help you sell. You want your Pinners to access your products easier and this does just that.  The beauty of this integration is that it provides merchants with an extra channel to reach new customers.

Pinterest states that “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes.”

Why Pinterest Added This Feature.

  1. Pinterest has 367 million monthly active users, and the company says the traffic it sent to retailer sites increased by 2.3x over the past year.
  2. The number of Pinners who have engaged with shoppable Product Pins has increased by 44% furthermore it continues to grow daily because of COVID.
  3. There are over 1 million merchants on Shopify. Pinterest captures this market by providing an easier way to reach over 360 million Pinterest users. Furthermore, helping the merchants on Shopify create product catalogs into shoppable Pins will increase Pinterest’s audience.

Pinterest Shopify App features

  • Seamless Tag Installation
  • Daily Product Data Updates
  • Catalog Ingestion
  • Shop Tab In Pinterest Profile
  • Advanced Reporting
  • Ad Buying Dashboard

Where is it Available

Pinterest “states that Shopify merchants in the U.S. and Canada can install the tag starting today, and the integration will go live to merchants in countries where Pinterest ads are available including Australia, France, Germany, Italy, Spain, and the UK in the coming weeks.”

The Take-Away

Pinterest is a great place to further your Social Commerce. It opens you up to another audience and increases your exposure to qualified shoppers. This integration they did with Shopify will most likely increase sales for those merchants on Shopify who are willing to try this feature. Thank you for reading: Pinterest and Shopify Integrate To Help Businesses.

Don’t Forget that Heropost Can Schedule On Pinterest

 

 

 

Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. USC Alumni. Family, friends, dogs and sunshine with a bit of surfing in between.