PART TWO OF THREE OF THE INSTAGRAM SERIES. TIPS TO BEAT THE ALGORITHM IN 2020

We had the help of our social media manager clients and influencer clients to come up with these tips.

There are 4 ways to beat the Algorithm

  • BEATING THE INSTAGRAM ALGORITHM ON THE NEWSFEED (DAILY TASKS).
  • BEATING THE INSTAGRAM ALGORITHM WITH INSTAGRAM STORIES
  • BEATING THE INSTAGRAM ALGORITHM WITH OTHER METHODS.
  • BEATING THE 2020 INSTAGRAM ALGORITHM WITH HEROPOST

1.BEATING THE INSTAGRAM ALGORITHM ON THE NEWSFEED (DAILY TASKS)

TIP 1. POST PHOTOS DAILY.
Posting everyday alerts the algorithm that you are an active user on Instagram therefore you will be taken more seriously. Be consistent with this trait, it’s crucial. Social media expert Neil Patel explains, “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. Use the Heropost app to plan your posting even when you’re away. Look just post okay.

Take a look at our articles on this point
HOW FREQUENT SHOULD YOU POST ON SOCIAL MEDIA

TIP 2. POST VIDEOS OFTEN
Videos are great for storytelling as they tend to get more in-depth with the moment you are trying to showcase to your audience. You can post selfies in order to become more intimate with your followers. You can also just share a video that you think will do great for your feed. Look videos increase your engagement like crazy, so use them, please.

Take a look at our articles on this point
HOW FREQUENT SHOULD YOU POST ON SOCIAL MEDIA

TIP 3. REPLY TO COMMENTS
The algorithm loves accounts that engage. If you reply to your comments the algorithm favours you. By interacting with your followers, you would put them in your “family and friends” category and this raises your engagement score so as to speak. The more you comment the better engagement rate, especially under a follower.

TIP 4 REPLY TO DMS
The Instagram algorithm aims to show off the most engaging pages, you should be looking for the best ways to interact with your audience. Show them you care. Reply to those DMs. Your engagement rate loves this act.

TIP 5: TURN ON POST NOTIFICATIONS
The Instagram algorithm can make it hard to see new posts from those you follow therefore the best way to build your community and keep engaging is to have notifications on.

Importantly if you’re still kinda small then you can also turn on notifications for when someone likes or comments on your posts, but only if you’re still small because when you’re larger this can be too much, you will go insane.

The above are very important tips to beat the algorithm in 2020.

2. BEATING THE INSTAGRAM ALGORITHM WITH INSTAGRAM STORIES

TIP 1. POST CONSISTENTLY ON STORIES
The Instagram algorithm continues to change and impact users’ engagement. Since its inception users are spending more time on Instagram Stories, rather than their feeds. Instagram accounts who post stories daily will continuously appear on the top of followers’ accounts who they engage with most.

Take a look at our articles on this point
HOW FREQUENT SHOULD YOU POST ON SOCIAL MEDIA

TIP 2. USE NEW FEATURES
Always use the newest features Instagram has to offer. These are quiz stickers, polls and the emoji sliders. These features encourage audience engagement and the more engagement your posts get, the higher they’ll be boosted by the Instagram algorithm.

TIP 3. USE ENGAGING CAPTIONS
Use gifs or asking your followers to share their thoughts or feelings. Our influencer clients state that “ great captions stop scrollers and importantly the longer someone spends reading your caption and engaging with your post, the better your post will rank with the Instagram algorithm.”

TIP 4. USE HASHTAGS IN STORIES
When you add hashtags to your stories, and if you go to a specific hashtag page, the stories that tag that hashtag appear at the top of the page. If you want to appear there start hashtagging. Hashtagging your posts is one of the most effective ways to reach more people on Instagram, which means more views for the Instagram algorithm to take into account.

The above are very important tips to beat the algorithm in 2020

3. BEATING THE 2020 INSTAGRAM ALGORITHM WITH OTHER METHODS

TIP 1. MAKE USE OF CAROUSEL POSTS
Share a gallery of images OR videos, to force your followers to take a minute to slowly engage your post. As your followers spend more time looking at your carousel post the Instagram algorithm kicks in to rank your post higher.

TIP 2. UPLOAD TO IGTV
IGTV videos show on the Explore page. You need to share a 1-minute preview of your IGTV video to your Instagram feed. This is an amazing way to have eyeballs glued to your page for longer, therefore, leading to the algorithm to favour you.

TIP 3. BE MORE SOCIAL
Our influencer client gave us this important tip. She stated that when you attend events with like blogger or influencers your engagement rises. The reason being you get tagged in their stories, you network with them and also their followers will end up following you.

TIP 4. USE INSTAGRAM ANALYTICS
This feature will tell you what’s working and what isn’t. You need to know at all times. By fully understanding how your content is being perceived by people it will give you the chance to remedy the situation before the Instagram algorithm punishes you and downgrades your content.

TIP 5. GO LIVE OFTEN
Going live is amazing for engagement because its always affixed at the top of the stories tab and usually going live fosters a relationship of engagement with your followers. It’s all about engagement people! Going live makes it personal and authentic, nothing beats authentic on social media.

4. BEATING THE 2020 INSTAGRAM ALGORITHM WITH HEROPOST

Heropost will do the following for you to make your algorithm friendly:

  • It will schedule your post on Instagram and when you use the analytics of Heropost it will tell you when your posts receive the best engagement. Our analytics will save you time. Part of posting quality content is using Heropost Insights to get into the specifics of how followers are interacting with your page.
  • Heropost can automate your posts. If you’re too busy or away on holiday or God Forbid you are going through a terrible time, Heropost will act as an assistant and automate your posts. This is crucial because you don’t want to lose the algorithms favour.
  • Heropost essentially posts your photos and your stories and its metrics coupled with Instagrams metric will give you a surgical analysis of how you are performing. We have managed to mesh important tools into our app to give you the marketing advantage.

THESE ARE THE TIPS TO BEAT THE ALGORITHM IN 2020

TAKE A LOOK AT OUR PREVIOUS ARTICLE ON ENGAGEMENT. (very important)

START ORGANIZING, START PLANNING, START SCHEDULING, START AUTOMIZING, START MARKETING, START GROWING YOUR INSTAGRAM CONTENT WITH HEROPOST

END OF PART TWO OF THREE OF THE INSTAGRAM ALGORITHM SERIES.

NEXT UP IS PART THREE OF THREE OF THE INSTAGRAM SERIES (IS ABOUT CORRECTING THE MISINFORMATION SURROUNDING INSTAGRAMS ALGORITHM)

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Emily Brown

Emily Brown

Emily Brown, lead content producer at Heropost. USC Alumni. Family, friends, dogs and sunshine with a bit of surfing in between.