Pinterest has done it again. This new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers. This is amazing news for every small business out there. You need to understand that more users are engaging with shopping on Pinterest. Additionally, traffic to retailers has more than doubled in the past year meaning Pinterest is where it’s at. This article will just highlight the beauty of this feature to your business. You will understand Why Pinterests New Shop Tab Equals More Sales To Your Business.
Why was the New Shop Tab Implemented?
We are currently in a dark period because of the Corona Virus Pandemic. People have therefore looked to online shopping. The rise in online shopping has forced Pinterest to come up with strategies to capture this market trend. I also think that Pinterest did it to mainly help small business manoeuvre in these dark times. Hence they released the New Shop Tab on its platform.
What does this Tab do?
Tech Crunch states The new Shop tab on Search will help users find in-stock items from retailers when they perform a search query, like “spring outfits,” “home office décor” or “kitchen remodel,” among other things.
This is great for your business because the new shop tab links a Pin directly to the checkout page on an e-commerce website. What this means for you is a more streamlined route to the purchase. No more fretting about abandonment or customers struggling to get their product. This is an amazing feature that Pinterest has come up with.
- The number of Shoppable Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%.
- 72% of Pinners are Female
- 4 out of 5 Pinterest Users are on Mobile
- 83% of all women 25-54 in the US use this platform. This also happens to be the demographic responsible for 80% of household buying decisions.
- 48% of Pinterest users in the US use the Platform for Shopping
- Users are 39% More Likely to Shop a Brand if They saw it on Pinterest
- 75% Of Content Saved On Pinterest Comes From Businesses
New Shopping Tab: Where to find it.
1. Shop From Boards
Users can now find a ‘Shop’ tab on their own boards. Users will also see in-stock products based on what they’ve been saving recently. Pinterest states users can visit their fashion board, click on the Shop tab, and browse through a selection of products featured in the board.“Just as if a shopping list has been created for their boards.” It is important to state that it will display in-stock products only.
Source: Pinterest Newsroom/Search Engine Journal
2. Shop From Search Results
A new Shop tab will appear on search results.
This will inevitably make it easy for users to shop in-stock products when searching for generic terms like spring outfits”, “office decor,” or “kitchen remodel”.
Search Engine Journal states.
- Pinterest has added price
- Brand filters for users who are looking for something more specific
This ultimately makes the users buying experience easier and what is easier for the customer is great for you as the business. Hence Pinterests New Shop Tab Equals More Sales.
3. Shop From Pins
Pinterests visual search lets users look for products by uploading an image or taking a picture.
What then happens is that, Pinterest will then do its best to return pins with that product in it. When conducting a visual search, users will see a new option to “shop similar.” Once you click “shop similar” you will see related in-stock products from the related retailers.
4. Shop Tab in Style Guides
Style guides that appear on some home-related searches like “living room.” These guides let users browse specific, popular ideas across styles like mid-century, contemporary and rustic.
Pinterest has stated that they want users to have an easy shopping experience on the platform. How have they achieved this? What they have done is that, the visual recommendations within the app act as a search engine in a way. We can now end up exploring trending styles even if we don’t have the words to describe what we are looking for. This is a great feature Pinterest has added. Additionally, there is also a Shop tab integrated to help you recreate the look you want.
Pinterest states that this update is currently only for “home decor” themed searches. But will surely spread soon.
Courtesy of Pinterest
Pinterest is a great place to further your Social Commerce. It opens you up to another audience and increases your exposure to qualified shoppers. This shopping tab they have released will most likely increase sales for those businesses willing to dive on board. Our recommendation is to jump in and test, test, test and test again.
Please check out our Article on Social Commerce: No It’s Not The Same As Social Marketing.
For Now, we will leave you with this Pinterest stat to illustrate its importance in your sales strategy.
Courtesy of Pinterest
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