Twitter is a seriously fast-moving platform. It’s faster than Husain Bolt, Lewis Hamilton and Michael Phelps combined. Twitter is truly a unique platform. Increased Twitter engagement is extremely key. It can lead to amazing traffic results, more contracts and an instant boost in sales. We researched the different content types that work well on Twitter and have utilised some methods in this list. These are the 21 Twitter Post Ideas To Try Today For Your Business.
21 Twitter Post Ideas To Try Today For Your Business
1. Blog Content
video is an important part of your marketing strategy. These are just a few royalty free music sites for your video.#Marketing#videomarketing#socialmediamarketing #socialmedia #YouTube
— Heropost | Social Media Management Tool (@Heropost1) April 30, 2020
Number one on this list is Blog Content but more specifically your Blog Content if you have a site with a blog.
Blog content is important because what it essentially does is showcase your brand and the ideas you stand for. It’s a great way to drive traffic to your site if it is quality. We love posting our content because it gives us an opportunity to feel out if the audience is engaging with the content.
Secondly, you can also tweet or share other peoples blog content. The content has to relate with your audience. It has to be linked or connected with your industry.
For example below, Social Media Today are industry leaders in Social Media News. Therefore it would make sense to share such information with our audience.
Some new Pin insights to refine your strategy https://t.co/gRieNhkxEU
— Social Media Today (@socialmedia2day) April 22, 2020
In non coronavirus news. Here is a cool tip
If you saw an ad on #Instagram and want to find it again go to your profile > Tap the three bars > settings > ads > ads activity.
Blamo now you can find that toothbrush you want.
— Social Fresh (@socialfresh) March 25, 2020
Tips are great especially for us as a business. The Tip above by Social Fresh is amazing because not a lot of people know how to find an ad that they may want to revisit on Instagram. Tips like these also help our audience as we are a social media startup. So find some tips related to your industry.
Do you agree with this? ✨
— Socialbakers (@socialbakers) April 17, 2020
Polls are a great way to get feedback from your audience. Twitter has built-in polling capabilities. This makes the whole process easier coupled with their analytics. When your audience weighs in, it may aid you in making your brand better. Twitter polls will help you to get into your audience’s heads.
These polls are so great and hassle-free because:
- No directing to another page.
- No filling out forms.
- Takes only a second.
- Users see results instantly.
- Importantly users can retweet your poll to others, therefore, creating more buzz and having more engagement.
To set up a poll just follow the process below.
4. Motivational quotes
— Daniel Matos (@dmatos) December 5, 2016
Motivation quotes, especially on a Monday, are always appreciated. People like quotes that they can relate to. We would say one motivational quote a day, preferably in the morning before work. If you spam your twitter feed with quotes you may slowly notice people unfollowing you because people signed up for business content not Einstein quotes. There is nothing worse than quote spamming, its lazy. So choose them wisely.
5. Participate in Hashtag Events
— Star Wars (@starwars) April 27, 2020
You will notice #ThrowBackThursday, #MondayMotivation or #sundaythoughts, each day has specific hashtags you can search for. Participating in these hashtags is a great way to vary your content.
6. Social media holidays
— Heropost: Social Media Scheduler (@Heropost1) March 8, 2020
Observing certain days in the calendar keeps you relevant and in the know. Your followers usually appreciate that. We tweeted about the female founders of startups on International Women’s Day as this is an important day to acknowledge. We gave some insight into the great female-led companies out there. So always check at the internationally observed holidays coupled with your national holidays that you can build some content around on.
7. Post about How-Tos that solve a problem of your followers.
— Heropost: Social Media Scheduler (@Heropost1) March 14, 2020
We posted the handwashing technique for Covid. You can also post videos or images illustrating how your product works or what you can expect.
8. Post helpful infographics.
— ipfconline (@ipfconline1) July 20, 2017
Infographics are great because they:
- They are easy to read and view
- Increase traffic as they have a clickable link to it(similar to that of a Rich Pin in Pinterest)
- Very easy to reshare and go viral
We would recommend having Infographics with your Logo displayed in it to increase brand awareness. Either way, you look at it infographics are a great way to vary your twitter content.
9. GIFs and memes
Twitter users incorporate GIFs a lot in their content. However, if you can tie a gif to current events it’s even better. But a gif that’s relatable to a lot of people always works well.
10. Industry News
LinkedIn continues to see growth in sessions and users https://t.co/RFrvSmmW9v
— Social Media Today (@socialmedia2day) May 1, 2020
As we are a social media company specialising in scheduling content, we would share the above blog content from Social Media Today. Simply because firstly, it relates to our industry, secondly, our audience would find it useful and thirdly, it helps us create a sense of expertise or in the know of movements in the industry.
11. Brand Announcements
Brand announcements are a great way to capture the attention of current and new followers. If you have exciting news, new features or new collaborations you want to alert then this is absolutely great content. You can pin the announcement so that it shows at the top of your feed as its prime real estate for your twitter page.
12. Advertise Your Products
— McDonald's (@McDonalds) March 6, 2020
Tweeting pictures of your products is a great and cost effective way to let people know about your brand. We ended up ordering this as soon as we saw it on Twitter. The number of times people buy a product that they have seen on social media is extremely high. In fact, most decisions to purchase are largely driven by social media advertisements.
13.Tweet with Other Companies
How about we get together next Thursday instead? https://t.co/cA68SWj43j
— McDonald's (@McDonalds) September 13, 2019
This is such a great combo. Not only is it entertaining but it will increase tweet engagement. Your brand will benefit from the crossover of followers you both have.
14. Promo codes or flash sales
We know you’ll be staying in today, so we’ve teamed up with @pepsi to offer drinks on us. 🥤
Get $3 off any order of $10+ when you add a Pepsi beverage on 4/18. Use code DrinksOnUs at checkout. #StayInWithUs
U.S. only. Terms and fees apply. See app for details.
— Uber Eats #EatLocal (@UberEats) April 18, 2020
Promos are great to drive up sales. Engagement usually rises when you give out promos. I would state that to make it more personal, the promo must only be available to your followers.
15. Company Achievements
Company announcements are also great ways to vary your content. It can be anything from views on a website to moving to a new office. Anything positive that’s happening to your business you would want to share is always a great move.
16. Send a tweet about upcoming events you’re going to attend.
San Diego, here we come!
We're gonna rock the show at #SMMW20. Visit us at Networking Plaza to see how social listening dramatically changed in 2020… #SocialListening #DataViz pic.twitter.com/QQJNLEonh5
— Talkwalker (@Talkwalker) February 27, 2020
This is a great way to meet new people and network. Content like this, in a way also alerts possible followers in the area to come through and check out the faces behind the brand. As a small business ourselves we have used this tactic to actually meet new people and hear new ideas that we could be doing.
17.Respond to Complaints
Hi Eddie customer support is with you and is handling your matter immediately. They have just sent you a message on customer support.
— Heropost: Social Media Scheduler (@Heropost1) April 30, 2020
Marketing Land states “72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter.” This point is more of a Twitter brand guideline than post content however nonetheless we feel that to achieve good brand reputation you need to consistently check your twitter for any customer issue. Always be mindful that the more social media platforms your business has the more ways your customers can reach out to you.
18. Announce Job Openings
— Papa Gino's Jobs (@PapaGinosJobs) May 4, 2020
Twitter is also a great way to advertise Job openings because usually, your followers may know someone perfect for the job or they themselves could be pivoting career-wise. The added advantage is the viral nature twitter posts have, it will reach a lot of people fast.
19. Ask for Reviews
We just received an email with such a lovely message. Kind words at this stressful time go such a long way – thank you Debra, we hope you enjoy your new furniture ☺️https://t.co/ZaNOHsCAnB – please leave us a quick review on trust pilot! pic.twitter.com/s7hhnpgyMA
— Desser & Company Ltd (@Dessercane) April 29, 2020
Reviews also work as content on Twitter. You can ask your customers to review. The most effective way to do this this is by providing a link to where the customer can leave a review. Channelling the customer to where they may do the review is key because no one really has time to google where you can leave a review. Just add the link for simplicity.
20. Follow and Interact with Industry Experts
— Heropost: Social Media Scheduler (@Heropost1) March 31, 2020
Tweeting and Interacting with people that are experts in your field is key. Most importantly following them helps you because you pick up gems of information from them and you can engage them for clarity. What this also does is it helps your brand establish a sense of expertise in a way but most importantly willingness to learn and observe, after all this is social media. Following and engaging with experts, we believe yields one major factor and that is Asking For Help. Its easier to ask for help or clarity if you have been following someone for a long time and are always engaging with them. Twitter is a community so take advantage of that.
21. Behind The Scenes
Here’s what our work spaces look like behind the scenes. Our staff are adapting to working from home – but as you can see, they are in great company! #TheDiffDiaries #DyddiaduronDiff #workfromhome #stayhome #beyouatadmiral pic.twitter.com/wqmFe709yB
— Admiral Jobs (@AdmiralJobs) April 29, 2020
Going behind the scenes adds that human touch and element. People will trust you more. Sharing your daily routines, a picture of a day in the office or some sort of background image depicting your business is a great touch.
The Take Away
Twitter is an amazing platform for your business. Its a fast-moving platform, therefore, you need to be on top of it. Do not forget to use emojis and hashtags in your tweets. We hope we helped a little in showcasing the 21 Twitter Post Ideas To Try Today For Your Business.
Check Out these stats from Omnicore that can help your content ideas.
- 71% of Twitter users say they use the network to get their news.
- 85% of small and medium business users use Twitter to provide customer service.
- 93% of Twitter community members are open to brands getting involved, if done so in the right way.
- Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
- Twitter hosted 1,300 live streamed events, 80% of which streamed to a global audience
- 93% of Twitter’s video views happen on a mobile device.
- Twitter is the preferred social network for news consumption.
- Most used emoji in tweets is “Face with Tears of Joy” (used more than 2.7 billion times)
Thank You for reading the 21 Twitter Post Ideas To Try Today For Your Business. We hoped it helped a little.